Marketing Performance Analyst in Boston, Massachusetts - #72919 | VanderHouwen

Description

Job Id: 72919

Marketing Performance Analyst
Our client is seeking a Marketing Performance Analyst to support a high-performing marketing team by delivering actionable digital insights, optimizing campaign performance, and enhancing online visibility. This hands-on role is ideal for an analytical marketing professional who thrives on transforming complex data into meaningful business intelligence, improving digital experiences, and collaborating across cross-functional teams to drive measurable marketing outcomes.

This role is fully remote.

Marketing Performance Analyst Responsibilities

• Analyze website, campaign, and digital marketing performance to deliver actionable insights, identify optimization opportunities, and support data-driven decision-making.
• Develop, maintain, and present dashboards, reports, and visualizations that clearly communicate marketing performance, campaign effectiveness, and user engagement to internal stakeholders.
• Manage digital campaign tracking by implementing and maintaining accurate UTM parameters, event tracking, and measurement standards across marketing initiatives.
• Support search engine optimization (SEO) efforts through keyword analysis, technical optimization, search performance monitoring, and emerging AI search optimization best practices.
• Maintain accurate online business and location information across digital platforms while partnering with cross-functional teams to improve reporting processes, analytics capabilities, and overall marketing effectiveness.

Marketing Performance Analyst Qualifications

• Bachelor’s degree required.
• 5+ years of experience in digital marketing analytics, website performance analysis, campaign reporting, or SEO.
• Experience with web analytics platforms such as Google Analytics, Piwik, Google Search Console, or similar tools.
• Strong understanding of campaign measurement, UTM tracking, digital reporting methodologies, and marketing performance metrics.
• Experience creating dashboards and data visualizations using Tableau, Power BI, Looker, or similar business intelligence tools.
• Familiarity with SEO platforms such as SEMrush and location management tools such as Yext or comparable solutions.
• Working knowledge of AI-driven search optimization, including AI search experiences and emerging search technologies.
• Advanced Microsoft Excel skills and proficiency with Microsoft Word.
• Excellent analytical, organizational, and communication skills with the ability to translate complex data into clear business recommendations.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, deadline-driven environment.
• Experience supporting healthcare organizations, agencies, or other highly regulated industries is preferred.

Compensation: $50-$58/hr. (DOE)

VanderHouwen Contractors Enjoy Exceptional Benefit Perks!
As an eligible contract employee with VanderHouwen, you’ll have access to a full suite of benefits designed with your well-being in mind. Our comprehensive package includes medical, dental, vision, life insurance, short- and long-term disability, and a matching 401(k) to help secure your future.

Meet VanderHouwen
What kind of recruiter do you see yourself working with? One who prioritizes your best interest, no matter what? VanderHouwen does, and we’re in it for the long game! Our recruiters focus on YOU, building meaningful, long-term relationships while developing a deep understanding of companies’ staffing needs and workplace cultures. This approach helps us find an ideal job match that aligns with your unique career aspirations and goals.

VanderHouwen is an award-winning, Women & Diversity-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen places experienced professionals across the nation! Our recruitment teams specialize in either Technology and IT, Engineering, Human Resources, or Accounting and Finance career markets. Partner with us to land your next exciting career!

VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state, or federal civil rights laws.

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