Digital Marketing Lead in Beaverton, Oregon - #73632 | VanderHouwen

Description

Job Id: 73632

Digital Marketing Lead
Our client is seeking a Digital Marketing Lead to drive global digital and social strategy for an iconic basketball-focused brand and a companion product launch platform. This role connects brand and product priorities to consumer-facing digital experiences, building a cohesive journey across owned platforms, off-platform channels, athlete integration, and key marketplace moments. It is a single role embedded in two teams, with a separate plan for each.

This role is a hybrid model in Beaverton, Oregon.

Digital Marketing Lead Responsibilities

• Lead the development and execution of distinct global digital marketing strategies for each of the two brand teams.
• Translate business priorities into clear digital consumer journeys and channel plans.
• Build connectivity across seasonal releases and brand moments so each brand tells a consistent story over time.
• Provide creative marketing vision, ideas, and insight to shape digital campaigns and storytelling.
• Drive digital marketing plans for key product launches, including briefs, channel strategy, and holistic ecosystem activation.
• Partner with brand, creative, communications, creator, regional, and agency teams to bring seasonal stories to life.
• Shape the evolution of each brand’s presence across owned and off-platform channels, developing premium, bespoke digital experiences.
• Move each digital ecosystem from campaign-led executions toward a more connected, evergreen consumer experience.
• Explore new digital formats, technologies, and creator partnerships that deepen consumer engagement.
• Drive global marketing direction while enabling regionally relevant adaptations.
• Build strong working relationships across global and regional teams, and clarify deliverables, milestones, dependencies, and decision-making.
• Represent Global Digital Marketing in seasonal and launch planning forums.
• Manage time and priorities across both teams, and raise conflicts early with both leads.
• Establish KPIs with analytics partners, monitor engagement and business signals, and identify optimization opportunities.
• Capture learnings across launches and deliver recommendations and a roadmap for each brand to ensure continuity beyond the assignment.

Digital Marketing Lead Qualifications

• 5+ years of experience in global digital marketing, brand marketing, integrated marketing, e-commerce, or a related discipline.
• Knowledge of and experience in basketball culture, including an understanding of the legacy and consumer of an iconic athlete-driven brand.
• Proven ability to provide creative marketing vision and translate brand and business strategy into consumer-facing digital plans.
• Demonstrated ability to build connectivity across seasonal releases and brand moments.
• Strong project leadership and cross-functional collaboration skills, with the ability to manage multiple workstreams and stakeholders against competing deadlines.
• Ability to work effectively in ambiguous environments and a matrixed organization, as a self-starter who gets things done.
• Strong communication skills, including the ability to present to peers and senior leadership.
• Expert-level proficiency in Keynote for building presentations.
• Deep understanding of digital consumer behavior, modern digital platforms, and social trends.
• Bachelor’s degree or equivalent experience.

Preferred:

• Previous experience at a global athletic footwear and apparel brand or within the industry, highly preferred.
• Experience managing digital ecosystems.
• Experience with e-commerce, social media, and influencer or creator culture management.
• Experience in footwear, sneaker culture, streetwear, entertainment, or youth culture.
• Understanding of sneaker culture, launch moments, and the launch-platform consumer.

Compensation: Up to $57.33/hr. (DOE)

VanderHouwen Contractors Enjoy Exceptional Benefit Perks!
As an eligible contract employee with VanderHouwen, you’ll have access to a full suite of benefits designed with your well-being in mind. Our comprehensive package includes medical, dental, vision, life insurance, short- and long-term disability, and a matching 401(k) to help secure your future.

Meet VanderHouwen
What kind of recruiter do you see yourself working with? One who prioritizes your best interest, no matter what? VanderHouwen does, and we’re in it for the long game! Our recruiters focus on YOU, building meaningful, long-term relationships while developing a deep understanding of companies’ staffing needs and workplace cultures. This approach helps us find an ideal job match that aligns with your unique career aspirations and goals.

VanderHouwen is an award-winning, Women & Diversity-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen places experienced professionals across the nation! Our recruitment teams specialize in either Technology and IT, Engineering, Human Resources, or Accounting and Finance career markets. Partner with us to land your next exciting career!

VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state, or federal civil rights laws.

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