Senior Employer Branding Manager
The Senior Employer Branding Manager will help position our client as an employer of choice, a critical point to driving applicant flow and attracting experienced veterinary professionals to the business through the delivery of Social Recruitment Marketing, Digital Media and Employer Branding. This position will evaluate internal and external data helping to understand their value proposition for prospective and current associates. The Sr. Manager will work closely with Marketing, Corporate Affairs other departments and key stakeholders to gather competitive insights in order to lead the creation of recruitment briefs which inform multi-channel creative and media campaigns and strategies. This position will lead a team in support of recruiting talent.
Senior Employer Branding Manager Responsibilities
Foster a consistent understanding of organizational strategy, translating into defined Talent Acquisition action plans, while anticipating and identifying where change is needed.
Evaluate internal and external data to understand the value proposition for prospective and current associates.
Lead the creative development and execution of programs and campaigns that includes research, advertising, employment branding, digital media, recruitment marketing, targeted media, collateral, search engine marketing and optimized career site, etc.
Lead a team of direct reports who, in partnership with recruiters and stakeholders, are accountable for establishing custom strategies and holistic campaigns adaptable to the business that attract a diverse workforce Leverage data and analytics to support practice wide workforce planning that identifies staffing gaps and focuses on acquiring talent to meet current and future hiring needs
Design and support the implementation of enterprise-wide strategies and campaigns that enable the identification of passive candidates and gather industry and competitive talent demand and supply information.
Support creation to execution of all recruitment marketing copy for internal and external recruitment efforts.
Develop and support the execution of progressive recruitment strategies that create talent pipelines.
Drive engagements and conversion of applicants to candidates with all relevant digital and social channels promoting our client as an employer of choice.
Research and recommend new innovations, technologies and systems solutions to attract active and passive candidates.
Provide training and education on effective use of social media for recruiting and professional branding.
Develop, track and measure ROI of programs and campaigns.
Create recruitment strategies that inform multi-channel creative and media campaigns, working collaboratively with Marketing and Corporate Affairs to produce collateral, promotional and event materials.
Manage the TA marketing and communications promotional calendar.
Track source of hire and various digital job posting platforms, managing vendor relationships and assuming accountability for the optimization of job placements.
Support the key influencer strategy, taking accountability for TA's sponsorship of National Industry events, providing TA team with industry talent insights.
Oversee the national and regional industry event strategy.
Build and maintain a strong functional team through effective training, coaching, team building and succession planning, preparing a professional development plans for each associate.
Other job duties as assigned.
Senior Employer Branding Manager Qualifications
Bachelor’s degree in Business preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
Minimum ten years combined professional experience in Talent Acquisition and Marketing required with demonstrated measurable successes within a complex organization for specialized talent.
Five years digital marketing experience or agency experience required.
Three years supervisory experience required.
AIRS certification or other TA certification preferred.
Experience with Taleo Enterprise Edition, analytics and workforce planning preferred.
Prefer health care background (veterinary or human healthcare, pharmaceutical, etc.).
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.
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