Product Marketing Manager
Our client is seeking a Product Marketing Manager to join the internal Marketing team in Beaverton, Oregon.
The Product Marketing Manager is passionate about delivering great customer experience, and drives development and execution of business, product and marketing plans that support the product lifecycle including product development, go-to-market, and sunset. With a thorough understanding of the end-user, their business, and the context in which or client can help them achieve their goals, the ideal candidate is an expert collaborator who takes ownership of the many decisions that result in great customer experience.
Product Marketing Manager Responsibilities
Manages complete product lifecycle from idea generation through exit. Prepares new product justification, product requirements, launch plans and training for customer facing staff.
Develops and manages a strategic product roadmap for each product line under his/her responsibility.
Studies the competitive landscape and market trends, evaluates opportunities and builds business cases in support of new products, services, and business changes that help achieve company goals.
Applies expert skill in data analytics and forecasting.
Gathers and assimilates end-user data from primary and secondary sources including field observations, interviews, customer feedback, and industry surveys.
Takes a leadership role in defining the cadence of product launch planning and calendar management, and collaborates across all functional teams to execute strategies and tactics.
Defines and manages the delivery of great customer experience.
Participates in the development of specifications and the selection of technology vendors to ensure that both current and future needs are being met.
Writes the requirements documentation for feature concept and participates in the development of more detailed requirements (use cases) for development.
Sets up beta programs for new products and/or enhancements.
Initiates and participates in the development of all marketing, product releases, advertisements, sales promotions, and sales presentations that are designed to increase market share, marketplace volume and product profitability.
Supports global sales channels through joint sales calls/visits to key accounts; proposal/bid pricing and development assistance; and trade show support and conference calls.
Attends functions and conducts research of industry trends to provide management with projections and relevant, actionable market statistics.
Directs and implements the formation of pricing policies, billing format and procedures.
Other duties may be assigned.
Product Marketing Manager Qualifications
Bachelor's degree (B.A.) from four-year college or university.
Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Barriers to entry such as technical committee review exist at this level.
A minimum of 10 years of related experience.
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.
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