Marketing Automation Specialist
The Marketing Automation Specialist is responsible for executing digital marketing campaigns in a rapidly changing environment, driving lead, pipeline and revenue for software solutions. This role works collaboratively across the marketing team, sales team, product team and executive staff to drive high performing marketing campaigns to both customers and prospects that help to elevate the brand in the market and drive a tangible impact on revenue.
Essential Duties & Responsibilities
Support the execution of demand generation campaigns.
Collaborate with marketing managers weekly on the schedule of EDM, social media and web campaigns to ensure a strong demand generation plan for specific market segments.
Schedule and send EDM campaigns in Marketo, ensuring all projects are completed in a timely manner
Responsible for checking and validating all segmentations on outgoing communications; requires an in-depth knowledge of internal data and products.
Facilitate A/B testing, automated trigger campaigns and other techniques that improve conversion rates and lead generation.
Develop behavior-based marketing (lead scoring) and nurture campaigns.
Manage the digital campaign calendar leveraging project management software.
Serve as the Marketo Administrator and Marketing Automation SME within the organization.
Optimizes marketing automation processes, including Marketo integration with website, Salesforce.com and other systems.
Educates the rest of the marketing team on best practices for marketing automation.
Troubleshoots and resolves issues as they arise.
Stays up to speed on new Marketo releases and functionality.
Investigates other supporting technology that can help improve marketing effectiveness.
Provides direction to Marketing Coordinator in support of campaign execution.
Reporting & Analysis
Reports weekly on campaign results and shares best practices for adoption across the Marketing team
Monthly reporting on macro trends to Executive Management and extended functions to highlight campaign impact on the business and areas for improvement
Ad hoc reporting to support LDR and sales productivity, including top account reporting and analysis, attribution reporting etc.
Proficient in Marketo and Salesforce and well versed in marketing automation best practices within a B2B technology environment.
Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
Ability to effectively communicate with Sales, Marketing and Executive Management, and work comfortably across business units.
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
Handles confidential and sensitive information and records with a high degree of discretion, diligence and good judgment.
Enjoys sharing ideas with the team and collaborating. Works well with multiple types of work-styles.
Is self-driven and strives for continual improvement and measurable results.
Strong customer-service orientation and commitment to insuring timely, quality solutions for a wide array of stakeholders.
Listens effectively, transmits information accurately and understandably, and actively seeks feedback.
Effectively presents and explains information to others with various levels of knowledge.
Well-organized, self-directed team player. Remains open to others’ ideas, and exhibits willingness to try new things.
Adapts to changes in the work environment, manages competing demands, prioritizes time well and is able to adjust to unexpected changes.
3-5 years of experience with Marketo, Salesforce and other marketing automation tools.
Bachelor’s in Business, Marketing, or Communications or equivalent experience.
Excellent communication skills in English, both oral and written.
Experience developing and managing key performance indicators related to marketing campaign performance – such as SQLs, pipeline and revenue attribution and related metrics such as open rates, CTR, conversion rates etc.
Experience working in mid-to-large sized marketing teams and collaborating with other functions such as sales, LDR, demand generation, web, product marketing, events and PR.
Experience working in a mid-to-large size B2B technology marketing organization.
Experience working in a fast paced environment.
Marketo Certified Expert.
Benefits are available to eligible VanderHouwen contractors and include coverage for medical, dental, vision, life insurance, short and long term disability, and matching 401k.
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.