The Digital Marketing Manager will join a small team of B2B marketers for a health care technology company. This role will oversee the corporate website (in partnership with a technical vendor), manage social channels and help create marketing content.
Digital Marketing Manager Qualifications Required
Must have experience in digital marketing, including social media and website management (WordPress).
Must have writing experience for a variety channels (blog posts, emails, newsletters, social media, etc.).
Must have knowledge of B2B (business to business) advertising techniques (LinkedIn, Twitter, paid partner channels),
Digital Marketing Manager Qualifications Desired
Experience with the use of Adobe Illustrator and InDesign for creation and editing of documents and creative for advertisements.
Marketing automation (ideally Marketo).
Health care industry and new business/lead generation campaign experience.
Specific technologies to be used and level of proficiency?
WordPress – experience adding/editing content including blog posts, events, and content blocks.
Google analytics – experience tracking and reporting traffic, events, generating insights from data.
Hootsuite – experience writing, creating graphics, and scheduling posts for corporate LinkedIn, Twitter, and Facebook accounts.
Social media platforms – organic engagement with hashtags, individuals, and content.
Microsoft office – Word, PPT, Excel, Outlook, Teams – Comfortable with regular use of all these tools.
Adobe – PDF, InDesign, Illustrator.
Slack – comfortable communicating with team and vendors.
Asana – creating and tracking tickets.
Box – comfortable adding, updating materials.
Benefits are available to eligible VanderHouwen contractors and include coverage for medical, dental, vision, life insurance, short and long term disability, and matching 401k.
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.