Digital Marketing Director
The Digital Marketing Director is a highly-innovative individual who will lead all aspects of our r Lead Generation, SEO, PPC, Social, Web, Path to Purchase, the Sales Force/Marketing cloud tech stack and how to make use of these tools to be world class in Lead Generation. This person will also be instrumental in the modernization of our digital infrastructure and ways we do business, identify and drive new digital business creation, and a key leader in the delivery of a superior customer experience and loyalty program. The Digital Marketing Director will help grow the brand’s influence while also increasing brand loyalty and awareness. The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
Digital Marketing Director Responsibilities
Translating a vision for online marketing into a coherent digital marketing strategy.
Developing and executing integrated online strategy with wider company marketing plans.
Leading and managing the digital marketing team.
Leading ecommerce by increasing web visibility, traffic, and conversion rates.
Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads.
Establish and manage the marketing cloud and tech stack.
Manage and optimize the customer journey through the digital touch points.
Establish and manage the CRM program.
Understanding analytics and measuring ROI.
Increase brand awareness.
Managing the Digital Marketing budget.
Managing performance by setting and proactively managing KPI’s.
Other duties may be assigned.
Digital Marketing DirectorQualifications
A minimum of 10 years’ experience in a digital marketing or advertising position.
Must be an outstanding communicator with demonstrated experience leading a team, excellent interpersonal and analytical skills.
Bachelor's degree in Marketing or relevant field from four-year college or university. Ideally with a digital marketing or advertising qualification or certificate.
Having broad expertise or unique knowledge with experience in marketing, art direction, and social media management. In-depth knowledge of various social media platforms, best practices, and website analytics. Up-to-date on the latest trends and technologies in digital marketing.
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.
Not Ready to Apply?