***Not able to use 3rd Party Agencies***
Digital Brand Specialist
Our client is hiring a Digital Brand Specialist for their team in Beaverton, Oregon. As a Category Digital Brand Specialist, you will sit at the intersection of the brand and business. You will help develop and execute seasonal plans that are driven by our product assortment, the sport calendar, and key consumer moments in the marketplace. These seasonal plans must not only deliver business results, but also elevate our brand across all of our digital channels.
You will report directly into a Digital Brand Director. Together, you will be responsible for the development, implementation and management of seasonal plans, which orchestrate the efforts of our digital channels - .com, apps, email, site experience, social and performance marketing. This will require the development of holistic digital consumer journeys, briefing the full digital brand team, driving successful campaign launches, development of creative content, and sustaining performance across all digital activations.
Digital Brand Specialist Responsibilities
Seasonal Plan Development:
Work alongside Digital Brand Manager to develop seasonal and weekly planning executions within NA Digital Brand.
Partner and collaborate with the Digital Brand Manager on the seasonal briefing process. Manage timelines and deliverables from brief through the execution and sustain phases of the campaign.
Partner closely with functional and geo partners, following the briefing process, to inform, collaborate, plan and execute category seasonal storytelling across digital channels and media.
Collaborate with the Membership and App teams to drive the digital execution of membership in North America.
Communicate clearly and effectively as you execute marketing programs, while also providing informative recaps.
Meet with channel and merch teams to confirm product info, launch dates, sell-through expectations and units.
Creative & Content:
Partner with digital creative design for content creation planning and programming that supports key category stories.
Compile asset requests across multiple teams.
Photo shoot prep, managing workback and facilitation on asset feedback.
Manage product samples, tracking and shipping.
Prep creative review files and run of shows.
Compile metrics for Brand or Other partiers upon request.
Build out recap presentations and debriefs.
Manage day-to-day process flow and project management during the entire life of the campaign.
Create and maintain project planning and presentation tools to share project updates with Digital Brand Manager and other partners.
Identify opportunities to expand what digital innovation looks like for the Digital Brand in North America.
Be a thought partner, leader, executer and resource for category brand and business leads.
Digital Brand Specialist Qualifications
3-5 years of work experience in digital/online marketing or a related field.
Strong understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social.
Excellent written and verbal communication skills, including presentations.
Strong analytical skills and comfort with leveraging art and science to inform plans and decision making.
Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions.
Previous experience managing a marketing channel for a multichannel retailer, combining both online and offline success criteria, is preferred.
Strong attention to detail.
Organized and able to juggle multiple tasks.
Highly adaptive and comfortable with changing parameters.
Proactive, self-starter who doesn’t wait for an assignment.
Benefits are available to eligible VanderHouwen contractors and include coverage for medical, dental, vision, life insurance, short and long term disability, and matching 401k.
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.
Not Ready to Apply?