***Not able to use 3rd Party Agencies***
Digital Brand Manager
Our client is hiring a Digital Brand Manager for their team in Beaverton, Oregon. As a Digital Brand Manager, you will be responsible for bringing our client's brand storytelling to life across the digital ecosystem. As a member of the digital brand category team, you will partner and work closely with our client's brand and business, merchandising and membership teams. Aligning on seasonal priorities and driving brand stories across digital channels and performance marketing/paid media. You will also collaborate and work closely with the full digital brand team and have a strong understanding of all digital channels including apps, email, site experience, social and paid media. You will own digital campaigns and launches for the brand as well as collaborating with other categories to ensure that a company POV is represented in appropriate campaigns. You will be responsible for developing holistic digital consumer journeys, briefing the full digital brand team, driving successful campaign launches and sustaining/recapping performance across all digital activations. As a manager on this team you’ll also be responsible for helping drive and define future strategies and tactics that create the future for the Digital Brand team.
Digital Brand Manager Responsibilities
Create and manage all seasonal and weekly plans for the digital brand.
Lead, partner and collaborate on the seasonal priority briefing process.
Work closely with channel leads during priority briefing process to inform, collaborate, plan, share and execute seasonal priorities.
Partner with digital creative design to program and produce digital assets supporting brand stories.
Be a thought partner, leader, executer and resource for brand and business leads.
Partner with merchandising and site merchandising to develop demand creating journeys around priority products for the brand's digital business.
Manage timelines and deliverables during game plan and briefing process.
Communicate clearly and effectively as you manage and sustain marketing programs and provide informative recaps.
Partner membership to plan and orchestrate journeys for brand members across digital channels and territories.
Manage day to day process flow and project management during briefing process.
Create and maintain project planning and presentation tools to share project updates.
Drive and report results that support brand and bottom line business goals.
Mentoring and coaching digital brand category peers and specialists.
Development of future best practices for digital consumer journeys.
Digital Brand Manager Qualifications
Bachelor's degree in Business, Marketing or a related discipline.
5+ years' brand experience (digital marketing or related experience in marketing strategy, consumer marketing, marketing planning and marketing implementation).
2 years additional experience in lieu of a degree.
High Affinity for sneaker culture.
Demonstrated experience in strategic planning and expertise across Brand and Category management and grassroots event activations.
Ability to travel up to 25% of the time.
Previous experience in the footwear or apparel industry.
Benefits are available to eligible VanderHouwen contractors and include coverage for medical, dental, vision, life insurance, short and long term disability, and matching 401k.
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.
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